Dr. Alistair Scott, Vice President Intellectual Property, Airbus.
WELL-KNOWN BRAND NAMES: CAN THE AEROSPACE INDUSTRY BE INSPIRED BY THE FMCG INDUSTRY?
Heike Blum, Senior Legal Counsel, Intellectual Property, LLI - Central Legal Affairs, Airbus / France
Maaike van Velzen, Head of IP Portfolio Management, Philips Intellectual Property & Standards / The Netherlands
Dr. Ulf Marquardt, LL.M. , Senior Legal Counsel, Nestlé S.A. / Switzerland
Holger Schubert, Head of Brand Management, Airbus / France
IP IN AEROSPACE: AN OVERVIEW OF MAJOR ISSUES
The aeronautics industry is a market of unabating change. With new entrants in the aeronautics landscape, such as China, Canada or Brazil, confronting current players from this competitive environment with new technologies, size and vehicles, and a new timeframe for the future, intellectual property is the key to success. Why?
- How is the market changing and what more is still to come?
- Collaborating with partners and competitors: can this be a win-win?
- Intellectual property at a global level: how regional and national differences and changes are affecting the global market
- The emerging IP challenges on the new horizon
- How do the Aeronautics / Aerospace stream create optimal value using IP in our business?
Data overview: Nigel Swycher Chief Executive Officer, Aistemos - makers of Cipher / UK
Troy S. Prince, Vice President & Chief Intellectual Property Counsel, Pratt & Whitney / USA
Dr Bobby Mukherjee, Chief Counsel – IP & Technology Law, BAE Systems, Council Member, CIPA. / The UK
Dr. Alistair Scott, Vice President, Intellectual Property, Airbus / France
Chairman: Lionel M. Lavenue, Partner, Finnegan, Henderson, Farabow, Garret & Dunner, LLP / USA
INTEGRATED INTELLECTUAL PROPERTY POLICY
HOW TO ADOPT BEST APPLICATIONS STRATEGIES AND TO MEASURE PATENT EXTENSION
The case of United States Prosecution and Strategies for Dealing with a Troubled Patent Application
Olivier Gicquel, Head of Intellectual Property Mgt / Ops France at Airbus Operations / France
Christopher Holt, Vice President of Patent Analytics at Reed Technology, a LexisNexis business unit / USA
Chairman: Dr. Andrew Parker, Partner, CPA-EPA, Meissner Bolte / Germany
ESSENTIAL PATENTS IN THE INDUSTRY: AN UPDATE
- Updates on standard-essential patent licensing and FRAND in the industry
- The use of defensive and offensive platforms for protection applied to aeronautics
- Trends in technology licensing and the need for standards
- Patents & Standards: relevance for the aeronautics industry
Overview : Sabine Thibault-Liger, Counsel, Linklaters / France
Stéphanie Gaudan, Avionics GBU Intellectual property, Thales / France
Dr. Stephan Wolke, CEO, Thyssenkrupp Intellectual Property GmbH / Germany
Brice Allibert, Deputy Head of Unit, European Commission
Chairwoman: Pauline Debré, Partner, Linklaters / France
VIRTUAL, AUGMENTED AND MIXED REALITY: APPLICATIONS ON THE ASSEMBLY LINE AND IMPLICATIONS FOR THE AEROSPACE INDUSTRY
Examples of Internal Airbus Programmes and Prototypes
- How virtual/augmented reality (VR/AR) applies in aeronautics?
- How VR/AR can be deployed in Aerospace?
- VR/AR in maintenance services.
- How do these new products and services impact the Aerospace business?
- What are the IP management challenged posed by VR and AR?
- How does IP contribute to the value chain?
- How can we ensure traceability of ownership of IP assets?
- Does IP law lag technical developments?
- How to manage IP and data protection under different regional regulatory structures?
Alberto Donadoni, Chief Strategy Officer, ATG Europe / The Netherlands
Fabien Dumon, Head of Mixed Reality, Airbus, Lead of Holographic Academy, Airbus Defence & Space / France
Chairman: Louis-Pierre Gravelle, Partner, Robic / Canada
TECHNOLOGY-CENTRIC M&A: THE SPECIFICS FROM AEROSPACE & DEFENCE
- Panel discussion on issues or focal points concerning the aspects of IP assessment (valuation of IPR) during M&A operations.
- Indirect acquisition of IP assets through the acquisition of a company / business line.
- Direct acquisition of IP assets through stripping of the post-acquisition transfer prices. Internal organisation and transfer of the IP assets localisation.
- Acquired IP accounting and assessing post-acquisition transfer pricing.
- Typology of concerned intangible assets (Trademarks, Patents, Databases, Algorithms, other….)
- IP assessment procedures (internally / externally) and advantageous methods.
- The role of the IP organisation in the due diligence process.
- Do’s and don’ts.
Satish Tiwary, Head IP Airbus India, Airbus / India
Tony Thoma, Vice-President, M&A, Strategy, Daher / France
Jean-Marc Brunel, Vice-President Intellectual Property, Safran Group / France
Chairwoman: Sasha G. Rao, Partner, Maynard Cooper & Gale / USA
INTELLECTUAL PROPERTY IN THE SUPPLY CHAIN
The supply chain for aerospace is a complex system with OEMs, Tier 1s and 2s, and many more players involved. With the addition of connected, autonomous, and electrified, embedded systems components, the complexity is growing. How to manage IP in the supply chain and into industrial production?
- Ownership in data necessary for regulatory approval procedures
- Know-how protection in the course of such regulatory procedures but also in the supply and manufacturing chain
- Liability for IP infringements – responsibility for freedom to operate searches and SEP/FRAND
Lior Polak, CEO & Co-Founder, Assembrix Ltd / Israel
Raymond Millien, VP and Chief IP Counsel, Volvo Cars Corporation / Sweden
W. Mark Bielawski, Senior Intellectual Property Counsel, Hexcel / USA
Toni Hickey, Chief Intellectual Property Counsel, Cummins / USA
Chairwoman: Claudia Milbradt, Partner, Clifford Chance / Germany
Master Class on Blockchain for IP by Toni Nijm, Chief Product & Strategy Officer, CPA Global
Blockchain has been making headlines with innovative and speculative applications in various sectors and is now making its way to the IP ecosystem. Blockchain technology allows transactions to be recorded on a “decentralized ledger. By way of example, the blockchain could be imagined to serve as a decentralized record of IP registrations or validations and thus support management of IP assets and, in particular, their ownership.
Potential Blockchain applications in the IP ecosystem:
- Ideas generation: Individuals and companies could identify their own innovation and place it on record on the blockchain to resolve costly legal challenges around the initial creation of an idea that has not been immediately protected.
- Ownership and licensing: The industry could benefit from clear and authoritative ownership and licensing records of IP assets - recorded via the Blockchain
- IP transactions: Does Blockchain represent an opportunity to reduce complexity in the recordal of ownership and changes in ownership of registered IP rights, leading to more effective and simpler management of IP?
RESEARCH AND TECHNOLOGY
The aerospace industry landscape has seen a wave of new entrants from countries - such as Brazil, China and Canada - and with them numerous new tier 1 and tier 2 subcontractors. How do we protect our investment in Research & Technology and Innovation in such an environment using IP? What are the IP challenges in the context of agile innovation models such as innovation clusters, start-ups and sole entrepreneurs? IP remains at the heart of business, but it does its use need to be rethought?
- How to strategise IP with emerging partners, alternative suppliers, new entrants?
- How do we deal with the IP challenges arising from joint ventures, Joint Integrated Projects, shared innovation?
- Who is leading the path to the future of innovation in aerospace & defense (incumbents and new entrants) How do we deal with the IP challenges arising?
- Examples from the automotive industry, drones, 3D printing and cybersecurity
Foreword: Edith Nuss, President, Next Patent / France
Paula Hay, Head of Additive Manufacturing/3D Printing, UTC Aerospace Systems / USA
Daniel Moczydlower, MSc, PMP VP Technology Development, Embraer / Brazil
Alexander E. Long, Chief IP Counsel & General Counsel – Engineering, GE Aviation / USA
Chairman: Nicolas Schifano, Senior Director and Assistant General Counsel, Cloud IP Policy & Strategy, Microsoft / USA
FUTURE: THE IP CHALLENGES IN 2019 AND BEYOND
Introduction through a video: Grazia Vittadini, Chief Technological Officer, Airbus
IP AT THE HEART OF TECHNOLGY & INNOVATION
- What role does Airbus see for itself in the future of aerospace and mobility?
- What are the three biggest challenges Airbus and the aerospace industry are facing today, and how does Airbus intend to tackle those challenges?
- Which three technological trends are the most impactful in the aerospace industry?
- How is Airbus positioning itself to embrace the future?
Megatrends, Technological forecasts and what can be learnt from the automotive industry
With the rapid advancement in technology, existing and new players in the market are addressing new technologies that are not built on the foundations of a century of success and innovation. They often represent non-linear, disruptive innovation divorced from preconceptions and constraints.
- How do we do research & development in such a context targeting technical differentiation in a highly competitive marketplace supported by IP
- Emerging issues around internal and external connectivity
- The impact of advanced materials on existing technologies
- Are design and brand rights becoming more and more important?
- We are all faced by the significant ongoing challenge of shaping IP policy in light of a complex shifting regulatory environment (domestically and internationally). Moving forwards, how do we meet this challenge effectively in our sector, and more broadly, cross-sectorally?
Tanuja V. Garde, Vice President, Intellectual Property & Licensing, Raytheon Company / USA
Matthew Kuipers, Senior Counsel Intellectual Property, UBER Technologies Inc. / USA
Robert Keele, General Counsel, A³ by Airbus / USA
Chairman: Patrice Duboé, VP, Innovation Executive VP, CTO Digital Engineering Services, CAPGEMINI / France
CLOSING REMARKS: CREATING VALUE TO CUSTOMERS THROUGH INTELLECTUAL PROPERTY.
Bruno Saint-Jalmes, Chief Designer, Vice President - Head of Airbus Design Studio / Germany
END OF THE CONFERENCE